Latest / Higher Ed Marketing Insider
AI Search Changes Visibility as Under-16 Social Bans Spread
This week on Higher Ed Marketing Insider: discovery is changing fast, and the schools that win are the ones showing up in AI answers, not just search results.
What we cover:
AI search and zero-click answers — why being the cited source matters more than ranking #1
Australia's under-16 social media ban and the shift to guardian-first, website-first recruitment
Where demand is concentrating — community colleges, dual enrollment, and job-aligned credentials
Marketing team retention — why compensation and flexibility are strategic priorities
Key takeaways:
Clean site structure, Q&A-style copy…
The skinny
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