AI, Proof, and People: The New Rules of Enrollment and Expertise

Higher Ed Marketing Insider · Aug 6, 2026 · 24m

AI has shifted, not erased, the role of expertise in higher ed marketing (Holly Leach).

Purdue Daniels School boosted domestic apps 40% by doubling down on in-person events and direct follow-up (Keystone Education Group).

Yeshiva University’s MBA program saw prospects drop because AI cited outdated tuition—proving why canonical, up-to-date program pages are essential.

53% of domestic students rank affordability as top factor, but families also want evidence of value and experience.

AI now drives up to 30% of program discovery. If your data isn’t accurate everywhere, you lose trust (and…