Social SEO, Grad Enrollment, and CMS Strategy Updates - Higher Education Marketing Trends May 1, 2025

Higher Ed Marketing Insider · May 3, 2025 · 20m · transcript

Social SEO, Grad Enrollment, and CMS Strategy Updates

What’s new in higher ed marketing this month? This episode covers:

TikTok, LinkedIn, and Instagram strategies that move the needle

Why student-generated content still wins

Social SEO tactics that help your posts rank

CMS features that improve campaign results

Trends in graduate enrollment and ad desig

We break down what’s working across platforms, content types, and digital tools. Tune in to sharpen your strategy as we move through 2025.

Timestamps:

00:00 — Intro

00:42 — Social media in student recruitment

01:20 — TikTok, Instagram &…