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Trust, AI, and Personalization: This Week in Higher Ed Marketing
This episode of Higher Ed Marketing Insider from the Higher Education Marketing Institute covers trust, AI visibility, personalization, and the operational handoff between marketing and admissions.
Takeaways
Trust signals now need to be visible to people and readable by AI systems: outcomes, accreditation, bios, support services, and clear program detail.
AI search visibility depends on answer-ready program pages, structured data, and content that can be cited without guesswork.
Personalization is not a homepage trick. It depends on clean CRM data, behavioral context, and content governance…
The skinny
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