Branding, Bots & Burnout: What’s Working in Higher Ed Marketing

Higher Ed Marketing Insider · Mar 28, 2025 · 19m · transcript

The reputation of a university used to rest on academics alone—but in 2025, brand perception is just as important. In this episode, we explore the changing landscape of university branding and marketing, from the rise of dedicated brand managers at institutions like Johns Hopkins to the strategic use of content, data, and design.

Our hosts break down what’s working in higher ed marketing today—and why authenticity, personalization, and digital consistency are more critical than ever. Topics include the shift toward cohesive brand strategies, the power of inbound marketing, the challenge of…