Clicks to Campus: AI, UX, and Segmentation Powering 2026 Enrollment

Higher Ed Marketing Insider · Aug 20, 2026 · 25m

AI and zero-click search: How discovery and consideration now happen before prospects ever reach your website.

Segmenting parent and student funnels: Why mixing audiences wastes budget and erodes results. Source: EducationDynamics.

Website redesign essentials: Accessibility, CMS, and long-term scalability—it's not just a visual refresh. Source: Modern Campus.

Closing the engagement gap: Why slow or fragmented post-click follow-up kills conversion. Source: EducationDynamics.

Building a stronger domestic pipeline: Start earlier, personalize, and use data to guide partnerships and program focus…