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AI Answers, ChatGPT Ads, and Frictionless Enrollment: The New Higher Ed Marketing Playbook
AI answer engines now set the first impression for most prospective students—long before they reach your homepage. (Source: Higher Education Marketing Institute)
Canonical, machine-readable content is essential for being cited by AI and winning the discovery moment. (Source: HEMI)
ChatGPT Ads are an emerging channel for reaching graduate, adult, and online audiences at high intent moments. (Source: Carnegie, HEMI)
Frictionless enrollment means answering cost, outcomes, and next steps early—using clear CTAs and multiple conversion paths. (Source: HEMI, HEM)
Measurement must shift from vanity…
The skinny
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