The Enrollment Squeeze - April 3, 2025 Higher Ed Marketing Blogs Roundup

Higher Ed Marketing Insider · Apr 4, 2025 · 17m · transcript

Higher education is in flux.

On this episode, we dig into what’s working—and what’s not—as colleges and universities face shrinking enrollment, rising competition, and shifting expectations.

We break down the big trends shaping 2025:

AI in marketing

Demographic freefall

Budget stress

Branding battles

The push for retention

You’ll hear smart takes on how to market smarter, serve adult learners, personalize outreach, and keep students engaged. We also explore how community colleges are stepping up for workforce training—and why financial sustainability is non-negotiable.

Quick, clear, and full…