Latest / Higher Ed Marketing Insider
The New Wave of University Marketing: From FAFSA to WeChat
In this episode we explore the evolving world of higher education marketing.
We discuss key topics like the impact of the 2024 FAFSA debacle, the challenges of enrollment cliffs, and the economic realities facing universities.
The episode also highlights innovative marketing strategies, including case studies of successful digital campaigns, and the use of messaging apps like WeChat and WhatsApp to connect with international students.
We also touch on emerging trends such as the rise of credentials and the importance of personalized marketing.
Tune in to understand how universities are…
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