Social Media, Data, and Mobile: What’s Next in College Recruitment? [Bonus]

Higher Ed Marketing Insider · Dec 30, 2024 · 8m · transcript

In this episode, we dig into the future of college recruitment, from social media dominance to voice search.

Explore bold strategies like guerrilla marketing, influencer partnerships, and direct mail, plus the latest trends shaping 2025.

Learn how schools are standing out and connecting authentically with students.

We cover:

•Why 95% of Gen Z uses social media to research colleges

•The rise of integrated online and offline recruitment strategies

•How mobile optimization is critical for applications

•The importance of authentic, student-driven content

00:00 Introduction to Higher Ed Marketing…