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AI Search, Human Touch: The New Higher-Ed Enrollment Playbook
AI search has changed the front door to enrollment: Prospects now get answers from AI, not blue links. Institutions need to be the trusted, structured source AI chooses to cite.
Structured, machine-readable data wins citations: Clean templates, atomic facts, downloadable JSON, and consistent governance are the new SEO basics for higher ed.
Human touch still drives enrollment: Students want to feel known, not just targeted. Authentic outreach, one-stop advising, and timely, personalized nudges matter more than ever.
Email is the quiet ROI powerhouse: Segment by lifecycle and behavior, design…
The skinny
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