Latest / Higher Ed Marketing Insider
Winning the AI Front Door: Trust, Personalization, and Measurable Growth
AI is the new front door: 46% of high schoolers use AI as a primary college search tool (EAB). First impressions are formed by what AI infers from your program, cost, and aid pages.
Trust is a conversion engine: Schema-rich content, faculty signals, and named authors help AI summarize your institution accurately (HEMI; Archer Education).
Personalization scales engagement: Platforms like Clive let you tailor web, chat, and giving experiences for each audience, driving higher conversion and giving (Hannon Hill).
Measure what matters: Track calls, forms, tours, and gifts—not just clicks. Tie…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.