Win 2026 Enrollment: AI Findability, Mobile UX, Human Stories

Higher Ed Marketing Insider · Aug 27, 2026 · 27m

Why AI answer engines are the new front door for prospective students

Structuring content for discoverability (and what "canonical" actually means)

Mobile program pages: what makes them scan-friendly and what still fails

Moving from vanity metrics to pipeline metrics: tracking what matters

Behavior-based segmentation: how to get past demographics and personalize at scale

Automation vs. human follow-up: where the line should be

Shifting from prestige to people: real stories, real outcomes, real trust

Risks of over-automation and the myth of the homepage as your front door

Concrete steps for…