Shows / Brand Formula: An F1 Marketing Podcast
Brand Formula: An F1 Marketing Podcast
Welcome to Brand Formula, a new podcast focused on the marketing and brands at play in Formula 1 today.
Your hosts Mordecai & Elyssa, have 30 years of marketing experience across agencies, in house at brands, digital platforms, content studios, and more. Also, they are big F1 fans. Elyssa was raised on F1 from childhood and Mordecai is a Drive To Survive covid convert.
Each week Brand Formula will bring to takes on the brands around F1, the teams, and the driver’s themselves. Analyzing the…
Episodes
Brand Formula: An F1 Marketing PodcastUS GP || Texas-maxxxing, Brand Meaning & Apple TV’s Spin
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode twenty four, the US GP, where the Texas tropes were out in full force…
Brand Formula: An F1 Marketing PodcastSingapore GP || Comms 101 for Everyone
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode twenty three. We predicted George would meet a barrier. He met a…
Brand Formula: An F1 Marketing PodcastBahrain GP || Rebooting Software & Nike in F1
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode twenty two and Sepang gave us everything. Rain. Chaos. A software…
Brand Formula: An F1 Marketing PodcastAzerbaijan GP || Baku & Brand Identity
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode twenty one and Baku delivered a race of two halves. Thirty-plus laps of…
Brand Formula: An F1 Marketing PodcastSpanish GP | Snooze Fest, Sainz is Selling Photos & George Bought Himself a Barrier
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode twenty. Madrid was madness in name only. The flamenco dancers were…
Brand Formula: An F1 Marketing PodcastMonza GP || Kimi for Italy, Gasly for Pole, History Made
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode nineteen, and if you did not cry at least once this weekend, we have…
Brand Formula: An F1 Marketing PodcastDutch GP || What Sprint?, Driver Dynamics, & Fifty-Five's Failure
We are Brand Formula: An F1 Marketing Podcast. Mordecai is back and Elyssa is boarding a plane, so we are calling up our reserve driver. Hooriya Hussain…
Brand Formula: An F1 Marketing PodcastHungarian GP | "Leclerc, Leclerc", Sainz Spice & Best and Could Be Better
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode seventeen, the last race before silly season, and Hungary delivered…
Brand Formula: An F1 Marketing PodcastBelgian GP || George Is Off-Brand, Testing B2C, and Alessandro for Lavazza
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode sixteen and it's a sweet one. Belgium delivered red bullets out of the…
Brand Formula: An F1 Marketing PodcastBritish GP || Lego & The LandoStand
British GP | Lego & the Landostand — Episode 15 We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode fifteen and this was…
Brand Formula: An F1 Marketing PodcastAustrian GP | Cannes Lions Report
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode fourteen, and they are both only recently recovered. From the heat…
Brand Formula: An F1 Marketing PodcastBarcelona GP | Vince Lewis! & Can F1 Start Getting Picky With Sponsors?
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are at the baker's dozen, and we needed to start with Lewis Hamilton. A win that transcends…
Brand Formula: An F1 Marketing PodcastMonaco GP | Mercurial Monaco & Brand Kimi
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are one dozen episodes deep, recording straight off the back of a Monaco that gave us…
Brand Formula: An F1 Marketing PodcastCanadian GP | Popularity Contests, Icons Only, End of Pay to Play Drivers?
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back and they needed this race. Three formation laps, McLaren betting on rain that never…
Brand Formula: An F1 Marketing PodcastWe Need A Race | Can F1 be a Swatch?, Charles's $100 Towel, & Dashboard Dreams
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are in double digits and both showing up in merch. You'll figure out whose when you tune in…
Brand Formula: An F1 Marketing PodcastMiami GP | IRL in Miami, Kimi’s Water Fight, Mates with McLaren & Female Fandom (Pt 2) Retention Tactics
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode nine. It is so great to have a race weekend again, so much so Elyssa…
Brand Formula: An F1 Marketing PodcastSpring Break | Regional Brand Formulas, America's F1 B2B Marketplace, & Bienvenidos a Miami
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode eight and race weekends are back. Elyssa is packing sunscreen and a…
Brand Formula: An F1 Marketing PodcastSpring Break | Sponsorship Then & Next with Marlboro Men, Women Making the First Move, and the Ruse of Rich Energy
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode seven, and we open on the best possible note - Doriane Pin drove a…
Brand Formula: An F1 Marketing PodcastSpring Break | The Authenticity v Transparency Story: How the Brands of F1 Attain Ocon & Gasly levels of Forgiveness
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode six, and silly season has arrived early — only this time it's engineers…
Brand Formula: An F1 Marketing PodcastSpring Break | Viewership Conspiracy Theories, Driver Entertainment, & Questioning Quadrant
We’re in the unexpected five-week break in Formula 1 this spring, and the age old question of if you had all the time in the world what would you do has never…
Brand Formula: An F1 Marketing PodcastJapan GP | Aston v Godzilla, OEMs v 2026 Regs, & Mario's Bad Actors
Welcome to Brand Formula, where we delve into the marketing and branding strategies within the exciting world of Formula One. As avid F1 fans with over 30…
Brand Formula: An F1 Marketing PodcastF1 Female Fans | P1: State of Play | "Mega" YOY Growth, Avoiding The "Swift" Effect, & When Glitter Bombs With Girls
The Brand Formula for Female Fandom - Part 1: F1 State of Play We are Brand Formula: An F1 Marketing Podcast. We, Mordecai and Elyssa, are your hosts bringing…
Brand Formula: An F1 Marketing PodcastChina GP | Disney Drops, Cadillac's Other Car, & Sponsorship IOUs
Welcome to Brand Formula: An F1 Marketing Podcast - Episode 2 All is well for Italy, and it's all love for Peter Bonnington following a brilliant race weekend…
Brand Formula: An F1 Marketing PodcastAustralian GP | Apple TV v Sky & AI Sponsorships
Welcome to Brand Formula: An F1 Marketing Podcast. We are Mordecai and Elyssa, your hosts with 30 years of combined marketing experience and a genuine love for…