Latest / Brand Formula: An F1 Marketing Podcast
Singapore GP || Comms 101 for Everyone
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode twenty three. We predicted George would meet a barrier. He met a barrier. "Monaco" but at night is beautiful singapore. The rest of it was a comms disaster from start to finish, and we took notes.
We open on the Lewis and Charles Ferrari social media takeover midweek, which was the best thing Ferrari did all weekend by a significant margin. The banter, the chemistry, the complete absence of anything resembling that energy by Sunday. A sandwich, as Elyssa called it, with the good stuff very much at the top…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.