Latest / Brand Formula: An F1 Marketing Podcast
Spring Break | Regional Brand Formulas, America's F1 B2B Marketplace, & Bienvenidos a Miami
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode eight and race weekends are back. Elyssa is packing sunscreen and a rain poncho and heading to Miami. Mordecai is 3,000 miles away and absolutely fine about it.
This episode we go wide. Really wide. We are talking about the brand formulas that makes a host country or city actually worth the investment, and what F1 does to a territory's economy, perception, and global standing when it shows up.
Turkey is back on the calendar and the story of how they got there tells you everything about how modern F1 host…
The skinny
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