Spring Break | Viewership Conspiracy Theories, Driver Entertainment, & Questioning Quadrant

Brand Formula: An F1 Marketing Podcast · Apr 6, 2026 · 42m

We’re in the unexpected five-week break in Formula 1 this spring, and the age old question of if you had all the time in the world what would you do has never been more relevant. In episode 5 of Brand Formula we look at the chatter, more conspiracy theories, around viewerships going viral on social media, and begin looking at the driver’s personal brands being developed further during this hiatus. We talk Lewis’s Dawn Apollo film production arm, Max’s racing investments, and Lando’s “Hail Mary” re-launch of his digital media platform Quadrant. We also re-visit Schumacher, the Marlboro Man, as…