Latest / Brand Formula: An F1 Marketing Podcast
China GP | Disney Drops, Cadillac's Other Car, & Sponsorship IOUs
Welcome to Brand Formula: An F1 Marketing Podcast - Episode 2
All is well for Italy, and it's all love for Peter Bonnington following a brilliant race weekend in China. One of us cried, and the hole in our Ferrari/Hamilton heart is whole again.
Down to business, in this episode we breakdown the Disney x F1 partnership, Cadillac taking their American brand to the global "car show", and what happens with your sponsors when you no show on the grid (McClaren) and fail to start a season (Aston Martin.)
First up, Disney has joined the paddock to "Fuel The Magic" but what are they actually up to. We…
The skinny
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