Latest / Brand Formula: An F1 Marketing Podcast
Spanish GP | Snooze Fest, Sainz is Selling Photos & George Bought Himself a Barrier
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode twenty. Madrid was madness in name only. The flamenco dancers were roughly thirty seconds of fun. Lewis was out in 3 minutes basically. The race for tenth Sky tried to sell us was a nothing burger. Onboards made both of us reach for medication. Kimi won, the podium was nice, and here we are.
But the race was not the point this week. Drop culture is.
We use Lando as our entry point because the coffee shop takeovers he did across London, Amsterdam and Barcelona while we were watching practice sessions are…
The skinny
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