Latest / Brand Formula: An F1 Marketing Podcast
Bahrain GP || Rebooting Software & Nike in F1
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode twenty two and Sepang gave us everything. Rain. Chaos. A software reboot in the longest formation lap. Record attendance, record female fan attendance, record 18 to 24 attendance. And a podium that felt like a documentary about why people fall in love with motorsport. We needed that race and we got it.
We talk Toto. He is doing his version of struggling right now and his version is still a masterclass compared to most. The Martin Brundle interview, the quote about what it means if Kimi wins versus if…
The skinny
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