Latest / Brand Formula: An F1 Marketing Podcast
Miami GP | IRL in Miami, Kimi’s Water Fight, Mates with McLaren & Female Fandom (Pt 2) Retention Tactics
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode nine. It is so great to have a race weekend again, so much so Elyssa went to Miami. In this episode, we debrief the fan experience in Miami and talk solutions to the needed acquisition funnel for female fans.
What does it actually look like to experience an F1 race weekend in the host city when you don't have a race ticket? Elyssa spent the weekend at fan activations, brand events, and the McLaren thousandth race experience at Regatta Harbor. She also ended up at the Ritz-Carlton the morning of sprint…
The skinny
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