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Latest / Brand Formula: An F1 Marketing Podcast

Monza GP || Kimi for Italy, Gasly for Pole, History Made

We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode nineteen, and if you did not cry at least once this weekend, we have questions about whether you were actually watching.

Kimi Antonelli. Nineteenth to first. Twenty six passes. His birthday week. His home race. A solo lap in qualifying that stopped everything. A flag from his dad with handwritten notes from the people he loves. Ragu eaten out of a Pirelli trophy in front of the Tifosi. And then the next day, go-karting with the whole team to say thank you. We are not over it and we are not going to be.

We…

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