Latest / Brand Formula: An F1 Marketing Podcast
Spring Break | Sponsorship Then & Next with Marlboro Men, Women Making the First Move, and the Ruse of Rich Energy
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode seven, and we open on the best possible note - Doriane Pin drove a Mercedes F1 car today (18th April). The first woman behind the wheel of an F1 car in three years. We'll take it. Susie Wolff's video message to Doriane before she got in? A masterclass in mentorship. Go watch it immediately.
This week we go into the then & next of F1 sponsors, and the integral role they have in the lore of F1. We're taking you through the arc of cigs & cars F1 sponsorship history to energy drinks to AI, and asking what it…
The skinny
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