Latest / Brand Formula: An F1 Marketing Podcast
Azerbaijan GP || Baku & Brand Identity
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode twenty one and Baku delivered a race of two halves. Thirty-plus laps of nothing much and then a photo finish, boys fighting on the radio, and Isack Hadjar on his first race back getting a podium. We will take it.
Petty spats and team driver v driver kicked off with Charles not acknowledging the tow Lewis gave him in qualifying. Lando going after Franco Colapinto in multiple post-race quotes felt out of character. Bottas and the technology failure that gives us a provocation about where AI actually sits in…
The skinny
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