Latest / Brand Formula: An F1 Marketing Podcast
F1 Female Fans | P1: State of Play | "Mega" YOY Growth, Avoiding The "Swift" Effect, & When Glitter Bombs With Girls
The Brand Formula for Female Fandom - Part 1: F1 State of Play
We are Brand Formula: An F1 Marketing Podcast. We, Mordecai and Elyssa, are your hosts bringing over 30 years of combined marketing experience and a passion for F1.
In Episode 3 we take our first weekend off in 2026 to focus on the primary driver of Brand Formula and F1 - Female Fans.
The rise of female fandom in Formula 1 is not just a trend; it represents a significant cultural shift in the sport. As marketers and brands adapt to this new reality, they must recognize the unique perspectives and passions that female fans bring to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.