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British GP || Lego & The LandoStand
British GP | Lego & the Landostand — Episode 15
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode fifteen and this was Mordecai's "home race". Over five hundred and fifty thousand people over a weekend. No Glastonbury this year, so Silverstone stepped all the way up, and it showed.
We open on the LandoStand. Sixteen thousand fans in neon and blobs, Lando understood the brief in a way that nobody else on the grid has quite cracked yet. We get into why the visual identity works, why orange at Zandvoort is a murkier message, and why George's response to it…
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