Latest / Brand Formula: An F1 Marketing Podcast
Canadian GP | Popularity Contests, Icons Only, End of Pay to Play Drivers?
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back and they needed this race. Three formation laps, McLaren betting on rain that never came, records broken, and a 19-year-old making Max Verstappen hug him on the podium whether he liked it or not. We are healed.
Kimi on the podium with Lewis and Max felt like watching history be made in real time. We talk about what that moment meant, why Carmen Hamilton needs to be on every private jet this season, and why Kimi's decision to stay off social on race weekends and just win instead is quietly one of the most sophisticated…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.