Latest / Brand Formula: An F1 Marketing Podcast
Spring Break | The Authenticity v Transparency Story: How the Brands of F1 Attain Ocon & Gasly levels of Forgiveness
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode six, and silly season has arrived early — only this time it's engineers and team principals making the moves, not drivers. We open on the paddock chaos of GP to McLaren and the subsequent gossip domino effect, and Lando's big YouTube push through Quadrant. Call us, Lando.
But the real business of the episode is one of the most misused equations in marketing: brand authenticity versus brand transparency. Spoiler — they are not the same thing, and on the F1 grid right now, the difference is glaring. We dig…
The skinny
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