Latest / Brand Formula: An F1 Marketing Podcast
Japan GP | Aston v Godzilla, OEMs v 2026 Regs, & Mario's Bad Actors
Welcome to Brand Formula, where we delve into the marketing and branding strategies within the exciting world of Formula One. As avid F1 fans with over 30 years of combined marketing experience, we explore the intricate dynamics of brands, teams, and drivers. In this episode, we focus on two critical aspects of F1: Original Equipment Manufacturers (OEMs) and Intellectual Property (IPs). Understanding the opportunities of aligning with these partners is essential for grasping the broader implications of branding in motorsports.
We breakdown the trust proxy of OEMs in Formula One, where an…
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