Belgian GP || George Is Off-Brand, Testing B2C, and Alessandro for Lavazza

Brand Formula: An F1 Marketing Podcast · Jul 20, 2026 · 34m

We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode sixteen and it's a sweet one. Belgium delivered red bullets out of the gate, a stewards decision that had even George saying it was wrong, and Isack Hadjar going from twenty-first to sixth on strategy alone. We are in our reformed Max haters era and the tow lap did not hurt.

We open on George. His brand has always been the safe one. The rule book reader. The politician of the paddock. So watching him come off the rails in public over the last few weekends is a genuine brand crisis in slow motion. We get…