Shows / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Lucas and Luna explore the tactical realities of building and sustaining brand communities on platforms like Discord, Slack Groups, and dedicated forums. Each episode dissects a single community strategy—from onboarding rituals and moderation policies to monetization models and retention metrics—using named examples such as Figma's design community, Duolingo's language clubs, and Patreon's creator servers. The conversation stays grounded in engagement data, churn rates, and member-survey…
Episodes
Community Marketing with Fexingo: Discord, Slack Groups, and Brand CommunitiesHow Brand Communities Forecast Their Own Demand
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how brand communities are becoming unexpected demand-forecasting engines. They dive…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Vetted Its Own Social Media Calendar
In this episode of Community Marketing, Lucas and Luna explore how a mid-sized fitness app let its community decide the social media calendar for an entire…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Community Vetted Its Own Onboarding Flow
When a brand community of 40,000 members noticed new joiners were ghosting within two weeks, the team didn't run a survey. They opened the onboarding flow…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Co-Wrote Its Own Handbook
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how a mid-sized software brand turned its community into co-authors of its official…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Vetted Its Content Calendar
In this episode, Lucas and Luna explore how a fitness app's community helped shape its content calendar for a full quarter. Instead of guessing what…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Picked Its Own Pricing Tier
When a SaaS brand needed to introduce a new premium tier without alienating its core users, it turned to its own community. In this episode, Lucas and Luna…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Cut Its Own Churn
In this episode of Community Marketing with Fexingo, Lucas and Luna dive into a fresh angle on community-led growth: how a brand community actually reduced its…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Community Referrals Beat Paid Ads
This episode of Community Marketing with Fexingo explores how brands can turn their most loyal community members into a powerful referral engine. Lucas and…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Cut Customer Support Costs by 30 Percent
When a software company's support tickets spiked after a major release, the community team didn't just triage — they turned their most active members…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Why Your Community Should Decide Your Next Product Feature
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how a brand community can effectively prioritize product features. They dive into a…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Vetted Its Own Merch Line
In episode 159 of Community Marketing with Fexingo, Lucas and Luna explore how a niche outdoor gear brand turned to its Discord community to test a new…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Cut Its Own Churn
When a subscription brand's churn rate ticked up, the community team didn't run a survey or a win-back campaign. They went straight to their Discord…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Beat Its Own Churn Problem
In episode 157 of Community Marketing with Fexingo, Lucas and Luna dig into a surprisingly effective tactic: using your most loyal members to win back the ones…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Crowdsourced Its Own Logo
When a skincare startup needed a new logo, it didn't hire an agency — it turned to its 12,000-member community. In this episode, Lucas and Luna dissect…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Vetted Its Own Community Guidelines
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how community guidelines, when co-created with members, can transform a Discord…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Vetted a Pricing Change in Just Five Days
In this episode, Lucas and Luna explore how a mid-sized software company used its community to validate a pricing restructure before rolling it out. Over five…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Turned Superfans Into a Metrics Dashboard
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how a 2,000-member brand community built its own engagement dashboard, turning…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Why Discord Servers Beat Email Lists for Community
Lucas and Luna dig into a surprising shift in brand community building: why a 40,000-member Discord server outperformed a traditional email list for a mid-size…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Turned Volunteers into Paid Moderators
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how a growing brand community successfully converted its most dedicated volunteers…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Vetted Its Own Moderation Rules
In this milestone 150th episode of Community Marketing with Fexingo, Lucas and Luna explore a fresh angle: community-driven rule-making. They break down how a…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Averted a Crisis in 24 Hours
In episode 149 of Community Marketing with Fexingo, Lucas and Luna explore a specific crisis-management moment: when a manufacturing brand's product…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Chose Its Own Charity Partner
In this episode, Lucas and Luna explore how letting a brand community decide which charity the company donates to can deepen trust and engagement. They dig…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Community Budgeting Built a $50K Launch Fund
In this episode, Lucas and Luna explore how a 2,000-member brand community pooled its resources to create a $50,000 launch fund. They break down the mechanics…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Vetted Its New App Design
In this episode, Lucas and Luna explore how a mid-sized SaaS company, Brightly, used its 3,000-member brand community to vet a major redesign of its mobile app…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
When Your Brand Community Becomes a Hiring Funnel
In this episode of Community Marketing with Fexingo, Lucas and Luna explore a growing trend: brand communities as talent pipelines. They break down how one B2B…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Scaled to 10000 Members Without Burning Out
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how a niche B2B software community grew from 1,200 to 10,000 members in under two…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Small Community Drove a Product Name Change
In episode 143 of Community Marketing, Lucas and Luna explore how a brand community of just a few hundred members successfully pushed for a product name…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Vetted a Product Name in 48 Hours
In episode 142 of Community Marketing with Fexingo, Lucas and Luna explore how a 200-member brand community helped a SaaS startup vet a new product name in…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a B2B Community Generated $1 Million in Referrals
In this episode of Community Marketing with Fexingo, Lucas and Luna dive into how B2B SaaS company FlowSync turned its 500-member user community into a…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
The Community-Powered Product Launch
How a B2B SaaS company turned its private brand community into a product launchpad, getting 60 bug reports and 30 feature suggestions in 48 hours from just 150…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Brand Communities Turn Conflict into Trust
Community managers dread heated arguments, but handled well, they can strengthen member bonds. This episode examines how the project management tool Basecamp…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Using Sentiment Analysis to Catch Product Issues Early
In this episode, Lucas and Luna explore how a B2B SaaS community of 1,200 members turned member conversations into an early warning system for product…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Member Stories Turned a Community Into an Acquisition Engine
In this episode, Lucas and Luna explore how a B2B SaaS company with a 400-member community turned member-submitted workflows into a library of 50 detailed case…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Gamification Boosted a Brand Community DAU by 70 Percent
In this episode, Lucas and Luna break down how a B2B project management software company with a 2,000-member Slack community drove a 70% increase in daily…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 500-Member B2B Community Used Ambassador Roles to Boost Active Participation by 60 Percent
In Episode 135 of Community Marketing with Fexingo, Lucas and Luna explore how a 500-member B2B software community overcame the plateau of passive membership…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Structured Onboarding Program Boosted Community Participation by 50 Percent
Most brand communities lose new members within the first two weeks. In this episode, Lucas and Luna examine a project management SaaS community that…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Community Feedback Reshaped a SaaS Pricing Model
In this episode, Lucas and Luna dive into how a B2B project management SaaS called Sprintly used a structured feedback thread in their 300-member brand…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a SaaS Community Cut Churn by 30 Percent
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how a B2B SaaS company called TaskFlow used its private Slack community to slash…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Friday Wins Thread Boosted Community Engagement 40 Percent
In this episode, Lucas and Luna explore how a 300-member brand community implemented a simple weekly 'Friday Wins' thread, where members share small…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Cut Customer Support Tickets by 40 Percent
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how a brand community can dramatically reduce customer support tickets. They dive…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Turning Community Feedback Into Product Roadmaps in Public
Lucas and Luna explore the practice of building product roadmaps in public within brand communities. Using the example of a small software startup that shared…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How One Brand Community Builds Product Roadmaps in Public
Lucas and Luna explore the practice of open product roadmapping within brand communities, using the example of a 500-member Slack group that shaped a B2B SaaS…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Why Your Brand Community Needs a Shared Calendar
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how a shared content calendar can transform a brand community from a chaotic…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 30-Person Community Flagged a Pricing Error in 2 Hours
When a SaaS company accidentally published a pricing page with a tenfold discount, it wasn't their QA team that caught it — it was a 30-person brand…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
When Lurkers in Your Brand Community Are Actually Your Best Members
Episode 125 of Community Marketing with Fexingo challenges the common belief that only active contributors drive value in brand communities. Lucas and Luna…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Why Your Brand Community Needs a Content Calendar
In this episode of Community Marketing with Fexingo, Lucas and Luna explore why brand communities—from Discord servers to Slack groups—need a content calendar…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Why Your Community Needs a Member Spotlight Program
In episode 123 of Community Marketing with Fexingo, Lucas and Luna explore the power of member spotlight programs in brand communities. They dive into a…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Why Your Brand Community Needs a Shared Vocabulary
Lucas and Luna explore how a shared vocabulary can transform a brand community from a loose chat group into a high-trust, high-velocity decision-making engine…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Why Your Brand Community Needs a Shared Vocabulary
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how brand communities develop their own shorthand and inside jokes — and why that…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
When a 200-Member Community Sourced 50 Product Features in 30 Days
In this episode, Lucas and Luna examine how a small brand community for a productivity app called Flowtide sourced 50 new feature ideas from 200 members in…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Why Your Brand Community Needs an Uncomfortable Feedback Loop
Lucas and Luna explore why brand communities that avoid conflict and only celebrate positive feedback are missing the most valuable insights. They examine how…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Why Brand Communities Need Exit Interviews Too
Most brand community managers obsess over onboarding new members but ignore why people leave. This episode examines how a 50-member Slack group for B2B SaaS…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
The 100-Member Community That Beat a Focus Group Agency
Lucas and Luna unpack a single case: a 100-person Slack community that generated higher-quality consumer insights in 9 days than a professional focus group…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
The 100 True Fans Model for Brand Communities
In episode 116 of Community Marketing with Fexingo, Lucas and Luna break down the '100 True Fans' theory originally popularized by Kevin Kelly and…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
The Silent Majority in Your Brand Community
Lucas and Luna explore a counterintuitive truth about brand communities: the most valuable members are often the ones who never post. In Episode 115 of…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How 100 Community Members Generated 40 Percent of New Revenue
Episode 114 of Community Marketing with Fexingo. Lucas and Luna examine how a B2B SaaS company turned a 100-person user community into a revenue engine that…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
When a Brand Community Became a Distribution Channel
In this episode, Lucas and Luna explore how a 400-person brand community on Discord transformed into an organic distribution engine for a direct-to-consumer…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Why Your Brand Community Needs a Constitution Not Just Rules
Most brand communities have a code of conduct, but that's like having a house with a lock on the front door and nothing else. In Episode 112, Lucas and…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Why Your Community Needs a Code of Conduct Not Just a Welcome Message
Lucas and Luna explore why brand communities fail not from lack of activity but from lack of clear behavioral rules. They examine how a 500-member Slack group…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
The Hidden Cost of Free Brand Communities
Episode 110 of Community Marketing with Fexingo examines the sustainability of free brand communities. Lucas and Luna explore how some of the most engaged…