Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Community Feedback Reshaped a SaaS Pricing Model
In this episode, Lucas and Luna dive into how a B2B project management SaaS called Sprintly used a structured feedback thread in their 300-member brand community to completely redesign their pricing tiers. By listening to members' actual usage patterns and feature priorities, they simplified from five complex tiers to three usage-based plans—and saw a 15% bump in new customer conversions and a 12% reduction in churn. They discuss the specific questions Sprintly posted, how they analyzed responses, and why announcing pricing changes to the community first built trust. A concrete case for…
The skinny
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