Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Vetted Its Own Social Media Calendar
In this episode of Community Marketing, Lucas and Luna explore how a mid-sized fitness app let its community decide the social media calendar for an entire quarter. The brand's community managers proposed 40 content themes, the community voted, and the resulting posts outperformed previous campaigns by 37 percent in engagement. Lucas breaks down the mechanics: how the team structured the voting process, what guardrails they set, and how they handled the inevitable disagreements when a popular theme didn't fit the brand voice. Luna pushes back on the idea that giving up control is…
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