Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
When a 200-Member Community Sourced 50 Product Features in 30 Days
In this episode, Lucas and Luna examine how a small brand community for a productivity app called Flowtide sourced 50 new feature ideas from 200 members in just 30 days. They break down the specific mechanisms—daily prompts, voting without ranking, and transparent roadmaps—that turned passive users into active co-creators. Lucas contrasts this with traditional focus groups, which cost $10,000 per session and produce far fewer usable insights, while Luna highlights how Flowtide's product manager personally responded to every single submission within 24 hours, pushing engagement to 68…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.