Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Community Vetted Its Own Onboarding Flow
When a brand community of 40,000 members noticed new joiners were ghosting within two weeks, the team didn't run a survey. They opened the onboarding flow to the community itself. In this episode, Lucas and Luna break down how the community co-designed a seven-step onboarding sequence, cut early churn by 18 percent, and turned the first-week experience into a volunteer-driven ritual. They dig into the specific prompts, the moderation safeguards, and the surprising finding that members valued a slow, human welcome over a fast, automated one. Plus, a quick note on how listener support…
The skinny
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