Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Crowdsourced Its Own Logo
When a skincare startup needed a new logo, it didn't hire an agency — it turned to its 12,000-member community. In this episode, Lucas and Luna dissect how the brand ran a structured co-creation process that produced a final design in nine days, boosted community engagement by 40 percent, and turned skeptical designers into brand evangelists. They unpack the four-phase playbook — from open brief to structured voting — and the pitfalls when passionate opinions clash with creative taste. Plus, a practical tip: how to set constraints so a design-by-committee actually works. If you've…
The skinny
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