Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Why Brand Communities Need Exit Interviews Too
Most brand community managers obsess over onboarding new members but ignore why people leave. This episode examines how a 50-member Slack group for B2B SaaS product managers used exit interviews to cut churn by 30 percent in one quarter. Lucas and Luna walk through the specific questions the community asked departing members, the surprising reason most people actually left (it wasn't content or pricing), and how one company turned a negative feedback loop into a retention engine. If you run any kind of online community — on Discord, Slack, Circle, or even a Facebook group — this episode…
The skinny
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