Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Chose Its Own Charity Partner
In this episode, Lucas and Luna explore how letting a brand community decide which charity the company donates to can deepen trust and engagement. They dig into a real-world example: a mid-size software firm that gave its 3,000-member community the power to pick a quarterly charity partner from a shortlist. The result? A 45 percent spike in active participation, a wave of organic social sharing, and a lasting shift in how the community saw the company's motives. Lucas breaks down the three-phase process—shortlist, debate, vote—and why the messy, opinionated conversation phase mattered…
The skinny
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