How a Brand Community Vetted Its Content Calendar

Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities · Aug 24, 2026 · 6m · transcript

In this episode, Lucas and Luna explore how a fitness app's community helped shape its content calendar for a full quarter. Instead of guessing what content would resonate, the brand asked its community members to vote on themes, formats, and posting times, and then tracked engagement to see what actually worked. The result? A 40 percent increase in average engagement per post and a 30 percent drop in content-related support queries. We break down the voting process, the metrics they used, and the surprising finding that behind-the-scenes content outperformed polished tutorials. If…