Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Why Your Brand Community Needs a Content Calendar
In this episode of Community Marketing with Fexingo, Lucas and Luna explore why brand communities—from Discord servers to Slack groups—need a content calendar just like a blog or social channel. They dive into the case of a 300-member gaming accessories community that reduced churn by 30 percent and doubled weekly active participation by planning themed days, rotating post categories, and giving members advance notice of what's coming. The hosts contrast structured versus chaotic communities, share a framework for balancing member-generated and brand-led content, and discuss the…
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