Turning Community Feedback Into Product Roadmaps in Public

Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities · Jul 23, 2026 · 8m · transcript

Lucas and Luna explore the practice of building product roadmaps in public within brand communities. Using the example of a small software startup that shared its entire roadmap on a Discord server, they discuss how transparency builds trust, reduces feature request duplication, and turns users into co-creators. The episode covers the risks of showing unfinished ideas, how to manage expectations with 'maybe' lanes, and why the act of publicly deprioritizing a feature can actually strengthen community bonds. Lucas breaks down the three-lane roadmap framework—committed, exploratory…