Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Why Your Brand Community Needs a Constitution Not Just Rules
Most brand communities have a code of conduct, but that's like having a house with a lock on the front door and nothing else. In Episode 112, Lucas and Luna explore why successful communities need a deeper governing document — a constitution — that defines purpose, rights, and amendment processes. They examine how the Lego Ideas community uses a detailed governance framework that has survived 15 years of platform changes, and contrast it with a fitness app community that collapsed when a single policy change triggered a mass exodus. Specific numbers: Lego Ideas has 2.3 million registered…
The skinny
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