Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
The Silent Majority in Your Brand Community
Lucas and Luna explore a counterintuitive truth about brand communities: the most valuable members are often the ones who never post. In Episode 115 of Community Marketing with Fexingo, they dissect how lurkers—the silent 90% of any community—actually drive retention, word-of-mouth, and revenue. Using data from a 2025 study of 50 brand communities, they show how one SaaS company grew its free-to-paid conversion by 22% simply by redesigning its community for readers, not writers. They also discuss why most community managers focus too much on super-users, and what metrics actually matter for…
The skinny
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