Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Picked Its Own Pricing Tier
When a SaaS brand needed to introduce a new premium tier without alienating its core users, it turned to its own community. In this episode, Lucas and Luna break down how a 3,000-member Discord server became a pricing lab. Members were given a simple choice between three tier designs, and their votes, plus the conversations around them, reshaped the final offer. We get into the specifics: why the community picked the middle tier, how the brand avoided the trap of letting loud voices dominate, and the surprising insight that members were less price-sensitive than the product team assumed. The…
The skinny
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