Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Vetted Its Own Merch Line
In episode 159 of Community Marketing with Fexingo, Lucas and Luna explore how a niche outdoor gear brand turned to its Discord community to test a new merchandise line before committing to production. The episode focuses on a specific case: the brand, TrailPulse, floated three product concepts to its 2,000-member community and used structured feedback to pick one winner — a hydration vest that went on to sell out in its first week. Lucas breaks down the two-stage vetting process: an initial poll for gut reactions, followed by a deeper survey that captured willingness to pay, feature…
The skinny
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