How Gamification Boosted a Brand Community DAU by 70 Percent

Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities · Jul 28, 2026 · 8m · transcript

In this episode, Lucas and Luna break down how a B2B project management software company with a 2,000-member Slack community drove a 70% increase in daily active users over three months by implementing a gamification system. They explore the specific mechanics—points for posting, badges for milestones, a simple leaderboard—and discuss both the engagement lift and the potential pitfalls like spam and quality dilution. The conversation covers what makes gamification work for brand communities, including alignment with intrinsic motivation, avoiding over-competition, and starting small. Luna…