How One Brand Community Builds Product Roadmaps in Public

Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities · Jul 23, 2026 · 10m · transcript

Lucas and Luna explore the practice of open product roadmapping within brand communities, using the example of a 500-member Slack group that shaped a B2B SaaS startup's feature prioritization over 18 months. They discuss why transparency builds trust, how to handle disappointed members when features get deprioritized, and the difference between public roadmaps and community co-creation. Specific numbers include 73 feature requests submitted, 12 actually built, and a Net Promoter Score jump from 32 to 59. The episode ends with a practical checklist for any community manager considering…