Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Why Discord Servers Beat Email Lists for Community
Lucas and Luna dig into a surprising shift in brand community building: why a 40,000-member Discord server outperformed a traditional email list for a mid-size SaaS company. They break down the retention numbers, the psychology of push versus pull engagement, and the practical costs of running a real-time community. They also explore when a Discord server is the wrong tool, and how one brand used its server to turn support tickets into product improvements. If you're deciding where to put your community energy, this episode gives you a concrete framework and a fresh case to think with…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.