Shows / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Lucas and Luna explore the tactical realities of building and sustaining brand communities on platforms like Discord, Slack Groups, and dedicated forums. Each episode dissects a single community strategy—from onboarding rituals and moderation policies to monetization models and retention metrics—using named examples such as Figma's design community, Duolingo's language clubs, and Patreon's creator servers. The conversation stays grounded in engagement data, churn rates, and member-survey…
Episodes
Community Marketing with Fexingo: Discord, Slack Groups, and Brand CommunitiesHow a Brand Community Became a Market Research Machine
Lucas and Luna explore how one B2B software company turned its 150-person Slack community into a market research machine that generates actionable insights…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 75-Person Community Tested 24 Ad Creatives in a Weekend
Lucas and Luna dig into a specific case: a direct-to-consumer brand that wanted to test 24 different ad creatives before a product launch. Instead of running…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 30-Person Community Protest Rewrote a Terms of Service
When a mid-size SaaS company tried to slip a data-sharing clause into its terms of service, a 30-person Slack community caught it within hours. Lucas and Luna…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
When Community Members Become Your Best Customer Support Team
In episode 106 of Community Marketing with Fexingo, Lucas and Luna explore how brand communities can transform superfans into a volunteer customer support…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
When Brand Community Members Become Your Best Sales Team
Lucas and Luna explore the concept of 'community-led sales' — where passionate members of a brand's online community actively recruit and close…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 50-Person Slack Group Tested 12 Pricing Models in 2 Weeks
In this episode, Lucas and Luna explore how a small, tight-knit Slack community of 50 power users helped a B2B SaaS company rapidly test 12 different pricing…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 200-Person Slack Group Replaced a Focus Group Budget
In episode 103 of Community Marketing with Fexingo, Lucas and Luna explore how a mid-sized outdoor gear brand swapped expensive focus groups for a 200-person…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 50-Person Slack Group Tested 12 Pricing Models in 2 Weeks
Episode 102 of Community Marketing with Fexingo: Lucas and Luna explore how a tiny B2B Slack community of just 50 members helped a SaaS company run 12 pricing…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 500-Member Community Reshaped a Product Roadmap
In this episode, Lucas and Luna explore how a 500-person Discord community for a project management software company directly reshaped the company's…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
The 100th Episode on Why Brand Communities Should Pay Dividends Not Loyalty Points
For episode 100 of Community Marketing, Lucas and Luna step back from the usual 'community replaced X' formula to ask a harder question: what if the…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
The Overlooked Skill That Makes Brand Communities Fail
Most brand communities fail not because nobody shows up, but because the community manager lacks one specific skill: the ability to design participation loops…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 300-Person Slack Group Replaced a Full Data Science Team
In episode 98 of Community Marketing with Fexingo, Lucas and Luna explore how a B2B SaaS company used a private Slack community of just 300 customers to…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Became a Customer Feedback Engine
In episode 97 of Community Marketing with Fexingo, Lucas and Luna explore how a brand community can serve as a real-time customer feedback engine that replaces…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Cut Customer Churn in Half
Lucas and Luna dive into how a direct-to-consumer mattress company reduced customer churn from 8% to 4% within one year by building a private Facebook…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Becomes a Customer Retention Engine
In this episode, Lucas and Luna explore how brands can transform communities from marketing channels into customer retention engines. They dive into a case…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Replaced a Full Product R&D Engine
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how a mid-size B2B SaaS company turned a 300-person Discord server into their…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Becomes a Product R&D Engine
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how a 200-person Discord server helped a B2B SaaS company replace its entire…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 400-Person Discord Replaced a Full Customer Insights Team
In this episode, Lucas and Luna explore how a specialty coffee roaster, Red Bird Coffee, built a 400-member Discord server that replaced their entire customer…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Replaced Customer Support Costs
In this episode, Lucas and Luna explore how brand communities can dramatically reduce customer support costs, using a specific case from a mid-size SaaS…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 300-Person Discord Replaced a Full Product Research Team
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how a 300-member Discord server replaced a full product research team for a B2B…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 300-Person Discord Replaced a Full Product Research Team
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how a 300-person Discord server run by a B2B SaaS company effectively replaced…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 400-Person Discord Replaced a Full CRM Team
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how a B2B SaaS company replaced their entire CRM and email marketing team with a…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 150-Member Discord Replaced a Full Marketing Department
In this episode of Community Marketing, Lucas and Luna examine how a specialized B2B software company replaced its entire 12-person marketing department with a…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 100-Person Discord Replaced a Full-Time Marketing Agency
Lucas and Luna dive into the story of a boutique software consultancy that replaced a six-figure marketing retainer with a 100-person Discord server. They…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Bike Brand Turned Riders Into a Marketing Army
In this episode, Lucas and Luna explore how Rapha, the high-end cycling apparel brand, built a global community of passionate riders who drive word-of-mouth…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Pool Supply Company Built a Community That Drives 70 Percent Repeat Purchases
In episode 84 of Community Marketing with Fexingo, Lucas and Luna dive into a surprising community success story: Leslies PoolMart, a brick-and-mortar pool…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 200-Member Discord Replaced a Full Email Marketing Stack
Lucas and Luna explore how a small B2B software company replaced their entire email marketing automation stack—including Mailchimp, HubSpot, and a dedicated…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 50-Person Discord Replaced a Full Marketing Team
Lucas and Luna look at how a tiny B2B SaaS company replaced its entire agency-led marketing operation with a 50-person Discord server. They break down the…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 500-Person Slack Group Replaced a 7-Figure Agency
In this episode, Lucas and Luna dig into the story of a B2B SaaS company called Reworked that replaced its $1.2 million annual PR and content agency with a…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Duolingo Turns Streaks Into a Marketing Community
Lucas and Luna break down how Duolingo built a community of over 500 million users through gamification, social accountability, and streak-driven engagement…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Notion s Community Sprint Drove a Million Sign-Ups
Lucas and Luna break down how Notion used a community-driven product sprint to generate over a million new sign-ups in just two weeks. They examine the…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 2000-Member Discord Replaced a 7-Figure Ad Budget
Episode 78 of Community Marketing with Fexingo takes you inside the strategy of a B2B SaaS company that replaced a seven-figure annual ad spend with a single…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 300Member Slack Group Replaced a 500K Ad Budget
Episode 77 of Community Marketing with Fexingo explores how a B2B SaaS company replaced a half-million-dollar ad budget with a 300-person Slack group. Lucas…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 1000-Member Facebook Group Drives a Million in Revenue
Most brands chase millions of followers. This episode zooms in on the opposite strategy: a 1,000-member private Facebook group that generated over $1 million…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 50-Person Slack Group Replaced a Million-Dollar Agency
Most B2B companies hire agencies to generate leads. But a cybersecurity startup called ShieldLayer tried something different: they started a 50-person Slack…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Coding Bootcamp Slack Community Drove 40 Million in Referrals
Episode 74 of Community Marketing with Fexingo dives into a surprising B2B case: how a coding bootcamp's Slack community of alumni and students generated…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 600-Member Slack Group Drives 30 Million in Annual Revenue
Most B2B community ROI stories are about massive Discord servers or open-source armies. This episode zooms in on the opposite: a 600-member invite-only Slack…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 1000-Member B2B Slack Community Drives 50 Million in Revenue
Most community builders obsess over user count. But what if the most valuable communities are actually the smallest? Lucas and Luna dive into the story of a…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Maternity Brand Built a Community That Markets Itself
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how a direct-to-consumer maternity wear brand built a 40,000-strong private…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a $30 Million Community Runs on Volunteer Moderators
Most brand communities assume you need a big paid team to succeed. This episode unpacks a counterexample: a 200,000-member Slack community for product managers…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 500-Member Slack Community Drives 10 Million in Revenue
Most brands think community needs millions of members to matter. This episode zooms in on a B2B software company that built a Slack community of just 500…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a $20 Million Community Team Runs Itself
Lucas and Luna explore how Lego Ideas, one of the most famous brand communities, actually operates as a self-sustaining marketing machine. They break down the…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How GitHub Open Source Communities Drive Marketing
GitHub is often seen as a code hosting platform, but its open source communities have become powerful marketing engines. This episode examines how projects…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Candle Brand Built a 100K-Strong Community
Today Lucas and Luna unpack the strategy behind a small candle brand that grew a 100,000-member community on Discord—without paid ads or influencer gifting…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Book Club App Turned Readers Into a Marketing Engine
In this episode, Lucas and Luna explore how Fable, a social reading app, built a community of over 2 million users without traditional advertising. They break…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Figma Built a Design Community That Markets Itself
Lucas and Luna dig into how Figma turned its design tool into a thriving community of millions — not through ads, but by empowering users to create and share…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How LEGO Ideas Turns Fans Into a Free Marketing Army
In episode 63 of Community Marketing with Fexingo, Lucas and Luna dive into LEGO Ideas — the platform where fans submit designs, vote, and see winning sets…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Craft Gin Brand Built a Community That Sells Itself
Most alcohol brands rely on distribution deals and celebrity endorsements. But a small craft gin distillery in Portland, Oregon called Stillhouse Spirits took…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Zwift Built a Virtual Community That Rides Together
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how Zwift, the indoor cycling platform, built a 5-million-member community that…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Beauty Brand Turned Empty Packaging Into a Community Movement
Episode 60 of Community Marketing with Fexingo looks at how a niche beauty brand, Eco-Age Beauty, turned its packaging-return program into a thriving community…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Duolingo Built a Community That Speaks 40 Languages
Duolingo has over 500 million users, but its secret weapon isn't the gamification or the owl—it's the community. In this episode, Lucas and Luna…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Fabletics Built a VIP Community That Drives 80% Revenue
In this episode of Community Marketing with Fexingo, Lucas and Luna break down how Fabletics used a VIP membership model to build a community that generates…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Sephora Built a Community That Sells Without Selling
In Episode 57 of Community Marketing with Fexingo, Lucas and Luna dive into Sephora's Beauty Insider community — a 30-million-member program that drives…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Pet Supply Brand Built a Community That Competes With Chewy
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how a small pet supply brand, Bark & Beyond, built a thriving community on Discord…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Running App Turned Users Into a Marketing Army
In this episode, Lucas and Luna explore how Strava turned its user data into a community marketing engine. They look at how the social fitness app uses…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a $27 Trillion Asset Manager Built a Community That Markets Itself
BlackRock, the world's largest asset manager with $27 trillion under management, doesn't sell mutual funds to retail investors — it sells a…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How MasterClass Built a Community of Lifelong Learners
In this episode, Lucas and Luna explore how MasterClass transformed from a library of celebrity-taught video lessons into a thriving community of over 100,000…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Discord Built a 150-Million-User Community Without Ads
Lucas and Luna break down how Discord transformed from a gaming chat app into a 150-million-user community platform that brands now use for marketing. They…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Bookstore Built a Community That Competes With Amazon
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how a small independent bookstore chain turned its local customer base into a…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Patagonia Turned Activism Into a Brand Community That Sells
In this milestone episode 50, Lucas and Luna explore how Patagonia built one of the most durable brand communities in retail — not around discounts or loyalty…