Shows / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Lucas and Luna explore the tactical realities of building and sustaining brand communities on platforms like Discord, Slack Groups, and dedicated forums. Each episode dissects a single community strategy—from onboarding rituals and moderation policies to monetization models and retention metrics—using named examples such as Figma's design community, Duolingo's language clubs, and Patreon's creator servers. The conversation stays grounded in engagement data, churn rates, and member-survey…
Episodes
Community Marketing with Fexingo: Discord, Slack Groups, and Brand CommunitiesHow a Pet Food Startup Built a Community That Sells Itself
In this episode, Lucas and Luna explore how a small pet food startup, Jinx, used a brand community on Slack to drive customer retention and word-of-mouth…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Highsnobiety Built a Community That Moves Product
In this episode, Lucas and Luna dissect Highsnobiety's transition from a sneaker blog to a brand community that directly moves luxury streetwear…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Tiny Candy Brand Built a 40K WhatsApp Community
In this episode of Community Marketing with Fexingo, hosts Lucas and Luna explore how a small craft candy company called Sugarfina leveraged WhatsApp to build…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Small Coffee Chain Built a 50,000-Member Loyalty Community
Lucas and Luna dive into the story of a regional coffee chain, 'Morning Ritual', that grew from 12 locations to 50 by building a hyperlocal community…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Community-Driven Content Calendars Build Brand Loyalty
In this episode, Lucas and Luna explore how brands like Trello and Asana use community-sourced content calendars to keep their audiences engaged and loyal…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Glossier Turned Customers Into a Million-Community Marketing Army
In this episode of Community Marketing with Fexingo, Lucas and Luna dive into how beauty brand Glossier built a million-strong community that became its…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Book Club Turned Into a Brand Community Engine
This episode of Community Marketing with Fexingo explores how a small independent bookstore, The Last Bookstore in Los Angeles, built a thriving online book…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Toothbrush Brand Built a Community That Markets Itself
Most brand communities live in Slack or Discord — but Quip, the electric toothbrush company, built theirs inside the product itself. Lucas and Luna break down…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How LEGO Ideas Crowdsourced a Billion-Dollar Product Line
In episode 41 of Community Marketing with Fexingo, Lucas and Luna explore how LEGO turned fan-designed sets into a billion-dollar product pipeline. They trace…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Buffer Built a Transparent Social Media Community
Episode 40 of Community Marketing with Fexingo explores how Buffer, the social media scheduling tool, built a community around radical transparency. Lucas and…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Merrell Built a Trail Community That Sells Shoes
Episode 39 of Community Marketing with Fexingo dissects how Merrell, the outdoor footwear brand, turned hikers into a grassroots marketing engine. Lucas and…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Trail Running Brand Satisfy Built a Community Without Ads
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how the London-based trail running brand Satisfy built a devoted community without…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Beauty Brand Turned Empty Reviews Into a Community Engine
Most brands beg customers for reviews and get silence. But one fast-growing beauty brand, Jones Road Beauty (founded by Bobbi Brown), turned the customer…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Duolingo Built a Marketing Community Around Language Learning
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how Duolingo turned language learning into a global community marketing engine…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Notion Built a Template Community That Markets Itself
Lucas and Luna dive into Notion's community-powered marketing strategy, exploring how user-generated templates turned the productivity tool into a viral…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Strava Built a Fitness Community That Markets Itself
In this episode of Community Marketing with Fexingo, Lucas and Luna dive into how Strava turned a simple workout-tracking app into one of the stickiest brand…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Fabletics Turned VIP Membership Into a Community
In this episode of Community Marketing with Fexingo, Lucas and Luna examine how Fabletics built a community-driven subscription model that goes beyond…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How BMW Motorrad Built a 200,000-Member Brand Community
Lucas and Luna explore how BMW Motorrad built a 200,000-member brand community that drives loyalty, advocacy, and even product feedback. They break down the…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Discord Turned Gaming Chat Into Brand Communities
In this episode, Lucas and Luna dive into how Discord evolved from a gamer chat app into a full-fledged brand community platform. They examine specific case…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Reddit AMAs Became a Brand Community Marketing Tool
Reddit AMAs have evolved from quirky internet curiosities into a legitimate brand community marketing channel. In this episode, Lucas and Luna break down…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Figma Turned Designers Into a Community Marketing Engine
In this episode, Lucas and Luna explore how Figma built a thriving community of designers that acts as its primary marketing channel. They break down the…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Patreon Creators Fund Ad-Free Communities
In this episode of Community Marketing with Fexingo, Lucas and Luna dive into how independent creators on Patreon have built thriving subscription communities…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Duolingo Gamified Language Learning Into a Community
In this episode, Lucas and Luna explore how Duolingo built a 500 million user community not through traditional forums or social feeds, but by embedding…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Lego Ideas Crowdsourced a Billion-Dollar Product Line
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how Lego Ideas turned its most passionate fans into product designers and…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Sephora Built a Beauty Community That Sells Products
In episode 25 of Community Marketing with Fexingo, Lucas and Luna explore how Sephora transformed its Beauty Insider program into a thriving user-generated…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Patagonia Turned Customers Into a Climate Action Movement
Patagonia didn't just build a brand community; they turned their customer base into a political force. In this episode of Community Marketing with…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Glossier Built a Community That Sells Itself
In Episode 23 of Community Marketing with Fexingo, Lucas and Luna dive into how Glossier turned its customers into a peer-to-peer marketing army without…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How ZoomInfo Built a Community of Sales Pros
In this episode, Lucas and Luna examine how ZoomInfo turned its customer base into a community of sales and marketing professionals. They explore the mechanics…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Harley-Davidson Turned Riders Into a 1.4 Million Member Community
Harley-Davidson's H.O.G. (Harley Owners Group) is one of the oldest and largest brand communities in the world — 1.4 million members strong, operating in…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Roblox Turned User-Generated Games Into a Marketing Machine
Lucas and Luna explore how Roblox built a self-sustaining marketing engine by turning its youngest users into game developers and brand ambassadors. They break…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Patreon Creators Are Building Subscription Communities
In this episode, Lucas and Luna explore how creators on Patreon are turning fans into subscription-based communities. They dive into the story of a mid-size…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Dyson Built a Community Without Social Media Algorithms
In Episode 18 of Community Marketing with Fexingo, Lucas and Luna explore how Dyson built a passionate brand community without relying on social media…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Beardbrand Built a Niche Community Without Social Media
In this episode of Community Marketing with Fexingo, Lucas and Luna dive into Beardbrand — a men's grooming company that grew to $20 million in revenue…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Brands Can Monetize Their Communities Without Selling Out
In this episode, Lucas and Luna explore how brands can generate revenue from their communities without alienating members. They examine three models: the…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Airbnb Hosts Built a Marketing Army
Episode 15 of Community Marketing with Fexingo explores how Airbnb turned its hosts into an unpaid, passionate marketing network. Lucas and Luna break down the…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Memberships Are the New Customer Retention
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how subscription-based brand communities are reshaping customer retention. Taking…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Notion Built a Community Without Community Managers
Notion grew from a niche productivity tool to a $10 billion company without a traditional community management team. In this episode, Lucas and Luna explore…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Strava Turned Solo Runners Into a Social Community
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how fitness app Strava grew from a simple GPS tracker into a global social network…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How HubSpot Academy Turned Users Into Certified Marketers
In this episode, Lucas and Luna dig into the HubSpot Academy playbook — how the CRM giant turned free certification courses into a community-driven marketing…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Lululemon Turned Store Ambassadors Into a Community Engine
Lululemon's community strategy isn't about influencers or paid ads. It's a network of 2,000+ local ambassadors — yoga instructors, run coaches…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Reddit Communities Outperform Brand Forums
In this episode of Community Marketing, Lucas and Luna explore why Reddit communities often outperform brand-owned forums for customer engagement and loyalty…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Figma Turned Its User Community Into a Product Engine
In episode 8 of Community Marketing with Fexingo, Lucas and Luna explore how Figma transformed its user community from a support forum into a core product…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Female Founder Collective Built a Million-Dollar Membership Model
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how the Female Founder Collective turned a simple networking idea into a…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Duolingo Turned Its Community Into a Growth Engine
Lucas and Luna unpack how Duolingo built one of the most engaged brand communities on social media — not through paid campaigns or influencer deals, but by…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Lego Turned AFOLs Into Its Best Marketers
Lucas and Luna dig into Lego's community strategy — specifically how the company transformed adult fans into product co-creators and unpaid brand…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Sephora Turned Beauty Insiders Into a Brand Army
Lucas and Luna unpack how Sephora built one of retail's most valuable loyalty communities, the Beauty Insider program, which now accounts for over 80…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Why Discord Is Beating Facebook Groups for B2B Community
Lucas and Luna dig into the shift from Facebook groups to Discord and Slack for brand communities, focusing on Figma's 15,000-person mirrored Slack…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Glossier Built a Billion-Dollar Brand Through Community
In this episode, we dive into how Glossier turned its early blog 'Into The Gloss' into a community-driven beauty empire. Lucas and Luna break down…
- Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Why Patagonia Refuses to Sell a Basic Hoodie Anymore
In the first episode of Community Marketing with Fexingo, Lucas and Luna unpack why Patagonia quietly stopped restocking its most iconic product — the Snap-T…